From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.
Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.
Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way.
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. The author debunks the prevailing mythology of success and presents a radical new way to greatness. It also draws on interviews with world leaders.
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help NestlGe introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
Shows us how energy is the ultimate engine of global political and economic change, in a story that spans the old energies on which our civilization has been built, the new energies that are competing to replace them, and the battle over climate change. This book reveals the decisions, technologies, and individuals that are shaping our future.
BEFORE YOU WERE TOLD TO "LEAN IN," DR. LOIS FRANKEL TOLD YOU HOW TO GET THAT CORNER OFFICE The New York Times bestseller, which for 10 years has been a must-have for women in business, is now completely revised and updated. In this new edition, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-over 130 in all-that women learn in girlhood that ultimately sabotage them as adults. She teaches you how to eliminate these unconscious mistakes that could be holding you back and offers invaluable coaching tips that can easily be incorporated into your social and business skills. The results for hundreds of thousands of women have been career opportunities they never thought possible-at every stage of their career, from entry-level to the corner office! Stop making "nice girl" errors that can become career pitfalls, such as: Mistake #13: Avoiding office politics. If you don't play the game, you can't possibly win. Mistake #21: Multi-tasking. Just because you can do something, doesn't mean you should do it. Mistake #54: Failure to negotiate. Don't equate negotiation with confrontation. Mistake #70: Inappropriate use of social media. Once it's out there, it's hard to put the toothpaste back in the tube. Mistake #82: Asking permission. Children, not adults, ask for approval. Be direct, be confident.
Offers an argument for the craft of perfume-making. This book describes 2,000 fragrances.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is'a kind ofEats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge , Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined, from award-winning author Professor Tim Wu. In nearly every moment of our waking lives, we face a barrage of advertising and other efforts to harvest our attention, contributing to the distracted, unfocused tenor of our times.
DEVELOP your LEADERSHIP QUALITIES THROUGH THEORY and PRACTICE A practical, accessible book that tackles theory and practice in an integrated and stimulating way. You are encouraged to engage with a wide range of leadership theories and frameworks, as well as rate your own leadership skills and qualities, make realistic self- development plans and start to experiment with new or different approaches.
Supported by exercises, practical examples, rigorous self-assessments, advice and suggestions, this book offers an important guide for those currently working, or planning to work in a 21st century business environment with all its complexity and uncertainty.
There best-selling authors of MAKING SENSE OF CHANGE MANAGEMENT, Cameron and Green, provide an over-arching framework of five essential leadership qualities that can be refined and combined as leaders grow, allowing them to be particularly responsive to the business context.
'Our democracy has gone profoundly wrong. Economists have failed us. Politicians have lied to us. Things must change. This fearless new book will help make it happen' Owen Jones ' An explosive call for change ... packed with original research ... a case study for the question we should all be asking since the crash: how have the elites - in Westminster, in the City, in economics - stayed in charge?' Aditya Chakrabortty, Guardian 'Utterly compelling and sobering' Ha-Joon Chang A century ago, the idea of 'the economy' didn't exist. Now economics is the supreme ideology of our time, with its own rules and language. The trouble is, most of us can't speak it. This is damaging democracy. Dangerous agendas are hidden inside mathematical wrappers; controversial policies are presented as 'proven' by the models of economic 'science'. Government is being turned over to a publicly unaccountable technocratic elite. The Econocracy reveals that economics is too important to be left to the economists - and shows us what we can do about it. 'A rousing wake-up call from a collective of dissident graduate students ... technically assured, well-argued and informative' Robert Skidelsky 'If war is too important to be left to the generals, so is the economy too important to be left to narrowly trained economists ... thought-provoking' Martin Wolf 'An interesting and highly pertinent book' Noam Chomsky
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?