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PROFILE BOOKS
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Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. This title builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness. It helps you learn how to start living by your own rules.
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The norm chronicles - stories and numbers about risk
Michael Blastland, David Spiegelhalter
- PROFILE BOOKS
- 15 Juin 2014
- 9781846686214
Meet Norm. He's 31, 5'9", just over 13 stone, and works a 39 hour week. He likes a drink, doesn't do enough exercise and occasionally treats himself to a bar of chocolate (milk). He's a pretty average kind of guy. In fact, he is the average guy in this clever and unusual take on statistical risk, chance, and how these two factors affect our everyday choices. Watch as Norm (who, like all average specimens, feels himself to be uniquely special), and his friends careful Prudence and reckless Kelvin, turns to statistics to help him in life's endless series of choices - should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike?
Because chance and risk aren't just about numbers - it's about what we believe, who we trust and how we feel about the world around us. What we do, or don't do, has as much do with gut instinct as hard facts, with enjoyment as understanding. If you've ever wondered what the statistics in tabloid scare stories really mean, how dangerous horse-riding is compared to class-A drugs, or what governs coincidence, you will find it all here.
From a world expert in risk and the bestselling author of The Tiger That Isn't (and creator of BBC Radio 4's More or Less), this is a commonsense (and wildly entertaining) guide to personal risk and decoding the statistics that represent it.
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Brothers at war - the unending conflict in korea
Sheila Miyoshi Jager
- PROFILE BOOKS
- 19 Juin 2014
- 9781846680717
Épuisé
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Midwinter. As snow falls softly outside and frost sparkles on tree branches, it''s time to curl up before a roaring fire, wrap your hands around a steaming mug of mulled wine, and forget your worries for now. But as the temperature drops outside, malice is sharpening its claws ... and murder walks abroad. In these classic stories of mystery and mayhem, let ten of the great crime writers in history surprise and delight you with twists and turns as shocking as an icicle in the heart. Featuring stories by Dorothy L. Sayers, Cyril Hare, Anthony Berkeley, Ruth Rendell, Margery Allingham, Ellis Peters ... and more.
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Bringing fresh insights to topics including confidence and overconfidence, the uses and limits of decision models, leadership and authenticity, expert performance and deliberate practice, competitive bidding and new venture management, this follow-up to The Halo Effect, explains how to perform when making even the most difficult decisions.
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Welcome to Europe as you've never known it before, seen through the peculiarities of its languages and dialects. Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along the way we learn why Esperanto will never catch on, how the language of William the Conqueror lives on in the Channel Islands and why Finnish is the easiest European language.
Surprising, witty and full of extraordinary facts, this book will change the way you think about the languages around you. Polyglot Gaston Dorren might even persuade you that English is like Chinese.
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Do Aliens Exist? And if they do - what would they look like? Where would they live? Would they be conscious beings? And what would happen if they found us? These are the biggest questions we've ever asked - and here, Professor Jim Al-Khalili, theoretical physicist and host of BBC Radio Four's The Life Scientific, blasts off in search of answers. Coming with him are Martin Rees, Ian Stewart, Louisa Preston, Monica Grady, Sara Seager, Paul Davies and a crack team of scientists and experts who've made it their life's work to discover the truth. So get ready to visit the ice boulders and hydrocarbon lakes of Saturn's moon Titan, meet the tiny eight-legged critters that could survive in space, and learn about the neuroscience behind belief in alien abductions. Along the way, you'll enter the mind of an octopus, work out the probability of us finding an alien civilisation and discover whether quantum computing might hold the secret to life itself. Lively, curious and filled with scientific insights fresh from the cutting edge of the Galaxy, Aliens is the perfect book for anyone who has ever looked up into the starry sky and wondered: are we alone?
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Can the world feed itself? This book traces the history of the global food system and reveals the underlying causes of recent food shortages and price spikes what the media has labelled a 'world food crisis'. It outlines actions that can be taken to lower the risks of conflict and to produce faire outcomes.
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Novartis - how a leader in healthcare was created out of ciba, geigy and sandoz
Walter Dettwiler
- PROFILE BOOKS
- 3 Avril 2014
- 9781781252659
The Swiss pharmaceutical industry is world-famous, and of today's top five global pharmaceutical businesses, two are Swiss - Roche and Novartis. Novartis was created in 1996 from a merger between three other major companies, Ciba, Geigy and Sandoz (the merger was the biggest ever in business history worldwide up to that point), but despite being a relatively new name, it is rooted in over 150 years of history. Focusing on the emergence of Novartis, this authoritative book is also the fascinating story of how Switzerland's pharmaceutical industry grew out of early dye-production for textiles in the mid nineteenth century, scored major triumphs with the introduction of products such as DDT and Valium in the twentieth century, and developed into the far-reaching international healthcare providers of today.
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PROFESSOR STEWART''S CASEBOOK OF MATHEMATICAL MYSTERIES
Ian Stewart
- PROFILE BOOKS
- 15 Octobre 2014
- 9781846683473
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AT THE EDGE OF UNCERTAINTY - 11 DISCOVERIES TAKING SCIENCE BY SURPRISE
Michael Brooks
- PROFILE BOOKS
- 15 Octobre 2014
- 9781781251270
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THE SMALL BIG: SMALL CHANGES THAT SPARK BIG INFLUENCE
Noah j. Goldstein, Steve j. Martin
- PROFILE BOOKS
- 15 Septembre 2014
- 9781781252741
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Rogerson's Book of Numbers tells the stories behind our iconic numbers. It is based on a numerical array of virtues, spiritual attributes, gods, devils, sacred cities, powers, calendars, heroes, saints, icons and cultural symbols. It provides a dazzling mass of information for those intrigued by the many roles numbers play in folklore and popular culture, in music and poetry, and in the many religions, cultures and belief systems of our world.
The stories unfold from millions to zero: from the number of the beast (666) to the seven deadly sins, the twelve signs of the zodiac to the twelve days of Christmas. Along the way you will discover why Genghis Khan built a city of 108 towers, how Dante forged his Divine Comedy on the number eleven, and why thirteen is so unlucky in the west while fourteen is the number to avoid in China.
Those who liked The Etymologicon and Schott's Original Miscellany will love Rogerson's Book of Numbers.
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Ask around in business circles, and you'll get a thousand different answers. But now, internationally-renowned leadership expert Dr Peter Fuda has created a single, coherent roadmap for greatness: after more than a decade's research and practice, Fuda shares the seven common threads that have enabled hundreds of CEOs across the world to transform themselves into effective, inspiring leaders.
Leadership Transformed uses seven easy-to-remember metaphors to distil Fuda's research into a pathway for real, lasting change. The Fire metaphor, for example, will help you shift from burning platforms (fear-driven leadership) to burning ambition (purpose-driven leadership).
Fuda has helped leaders on four continents achieve greatness. Previously available only to the select clients of his industry-leading consultancy, now Fuda's expert knowledge can help kick-start your own leadership transformation.
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Country risk explains the things that can go wrong when business is conducted across borders. It's not just multinational companies, with factories worldwide and complex operations, that need to understand sudden changes in business conditions. These can affect any small firm that may be looking to expand sales abroad or work with a foreign supplier. The 2008-09 global financial crisis and the Arab Spring showed us how quickly, and dramatically, business conditions in any country can worsen and spread. But a thorough understanding and careful management of country risk will help a company survive a crisis, and even open up new opportunities.
This Guide to Country Risk explains:
- What risks foreign investors face, and how to measure and manage them in a systematic way.
- Why political and economic shocks are so hard to predict.
- Where economies are vulnerable and how existing risk models spot (or miss) signs of impending disaster.
- The typical bad habits of managers who ignore the warning signs - How and where the next crisis will emerge.
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From 1975 to 1979 'Comrade' Duch was in charge of S 21, the security prison at the heart of Pnomh Penh where 12,380 people were tortured and executed, having confessed to imaginary betrayals of the regime. This title offers an eye witness account of one of the darkest episodes of the late twentieth century, the era of the Khmer Rouge in Cambodia.
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The Battle of Dybbol, 1864. Prussian troops lay siege to an outpost in the far south of Denmark. The conflict is over control of the Duchy of Schleswig, recently annexed by Denmark to the alarm of its largely German-speaking inhabitants. Danish troops make a valiant attempt to hold out but are overrun by the might of the Prussian onslaught. Of little strategic importance, the struggle for Schleswig foreshadowed the same forces that, fifty years later, would tear Europe apart. Prussia's victory would not only rejuvenate its nascent militarism, but help it claim leadership of the new German Empire. Told in rich detail through first-hand accounts, Tom Buk-Swienty's magisterial account of the Schleswig conflict tells the story of this pivotal war. 1864 shows how a minor regional conflict foreshadowed the course of diplomacy that led to the First World War and brutally presaged the industrialised future of warfare. But most of all, in its human detail, from touching letters between husbands and wives to heartbreaking individual stories of loss, 1864 is a gripping, epic human drama that shows the effect all wars have on the soldiers, on families and on the individual men and women who must live its realities.
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GET OUT OF MY LIFE: THE BESTSELLING GUIDE TO LIVING WITH TEENAGERS
Suzanne Franks, Tony Wolf
- PROFILE BOOKS
- 11 Décembre 2014
- 9781781253311
This bestselling survival manual is for parents who find themselves marooned among volatile and incomprehensible aliens on Planet Teen. It looks at all the difficult issues of bringing up teenagers - school, sex, drugs and more. But it's the title of the second chapter, 'What They Do and Why' that best captures the book's spirit and technique, explaining how to translate teenage behaviour into its true, often less complictaed meaning.
One key mistake, for instance, is getting in no-win conflicts instead of having the wisdom to shut up when shutting up would be the most effective - albeit least satisfying - thing to do.
The message is clear: parenting adolescents is inherently difficult. Don't judge yourself too harshly!
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QUESTION EVERYTHING - 132 SCIENCE QUESTIONS AND THEIR UNEXPECTED ANSWERS
New scientist
- PROFILE BOOKS
- 15 Novembre 2014
- 9781781251645