Les nouvelles opportunités du monde numérique. Synthése de veille innovation pour chefs d'entreprises qui souhaitent anticiper les changements de modes de consommation.
This book proposes an annual synthesis of InnoCherche innovation network activity to the executives, the C-level who want to understand this digital disruption we are leaving thru.
InnoCherche is a Business Innovation Network.
We are organizing an across all sectors innovation watch focusing on usages. Since April 2007 and the massive adoption of the smartphone as our new intellectual orthesis, we are changing all our individual usages. The impact will be felt on all the business models and on many management principles.
Our non-profit organization has 2 missions: Help all C-level ...
1) ... anticipate the upcoming digital disruption which will come from the fringe 2) ... act upon it.
To do this innovation watch, we organize 4 cross sectorial field trip where during a week with 12 to 20 executives from different companies, different sectors and different functions, we discover together the speed at which our business world evolves and in the evening we share our observation to have as broad a view as possible.
Back in Paris, we continue our usage watch within 8 Think Tank on 8 subjects on which all the C-level must start to form their own opinion (Digital Marketing, Big Data, Open Innovation, New Business Model, New management, Cyber Security, e-Health and e-Education).
This book is a vulgarization exercise and should be understandable by a C-level who has just lived through the first 8 years of this new digital world.
Ce livre propose une synthèse de la veille innovation réalisée au seins d'Innocherche en 2014 à l'intention des directions générales. Il s'adresse directement aux directions générales pour s'assurer quels sont vecteurs de cette disruption digitale qui les attend.